5 Things You Should Know Before Building A Website

Throughout the summer we’ve been quietly working away at a few projects here at Legally Bold. One of those projects is a refresh of the website. We’re not changing any of the branding elements like the colors, graphics, or tone. (Personally, I find our blend of African Ankara prints and traditional online business design to be quite original.)  But we are working on updating the copy. 

Quick note - What is Copy?

Copy is written text of any genre within a publication or composition. So newspaper articles can be copy.  So can blog posts, research articles, and book chapters. However, in the online business industry, when someone references copy, they usually mean ad copy. Ad Copy is text used expressly for selling.  So ad copy is the text you use on your websites, social media ads, and sales pages. The purpose of the words on those assets is to encourage your audience to buy from you.

Why Refresh?

The longer you remain in the online business industry, the more you realize that your website …