How To Handle Your Business Finances When You’re Not Profitable Yet

Despite all the hype online, according to SmallBusinessTrends.com, only 40% of small businesses today are profitable (i.e., they have money left over after they’ve paid expenses).  When you add gender to the mix, the numbers get even more real. Only 25% of women entrepreneurs earn more than $50,000/year.  Of that number, only 12% make $100,000 or more. These stats are enough to make any entrepreneur wonder why they keep showing up to run their business every day.

There are many, many benefits to running your own business besides money. (I talk about a few of those reasons here.)  But the truth is that most entrepreneurs continue to move forward despite their lack of revenue on the hope that they will turn a profit in the future. 

Even though we (entrepreneurs) may not be generating profits in our businesses today, we wholeheartedly that we will make the money of our dreams in the future if we just keep going.   I mean, isn’t that what this Instagram photo tells us?