Client Selection and the C.R.A.Z.Y. Factors

In the legal world, client selection is huge. Attorneys have certain ethical obligations that make picking the right clients imperative. But when it comes to taking on new cases, the attorneys I know go beyond ethical requirements.  They know that choosing the right client can mean the difference between enjoying the work and wanting to scratch their eyes out. So even if they want the money (and we all want more money), most lawyers will pass on a case if they know the client isn’t a right fit.

I stand by this approach and think that all entrepreneurs should be more discerning in their client selection process too. We all have to tend to families, friends, businesses, side hustles, and if you are like me, piles of laundry. So we don’t have the time or energy to deal with someone that isn’t a right fit for our services or personalities.  

The question that remains then is how do you go about picking the right clients?  The answer: weigh them against the C.R.A.Z.Y. factors.

C -  Cost Over …