Closing Sales and Shifting Opinions [Part 1]: Understanding Branding For Online Business And Progressive Messaging

When most people think about branding for their businesses, three things come to mind — their business name, business colors, and logo. Thinking about branding this way makes sense because it's the way most of us experienced branding in school. Our school teams had names (Go Vikings!), colors (blue and white naturally), and logos/mascots (the personification of a Viking via a mascot costume.)  

But limiting business branding to these identifiers dwarfs the potential of what a cohesive brand can do. Not only can effective branding attract audiences and close sales, it can also shift opinions and cultural narratives on social issues. So once entrepreneurs understand the basics, they can start using their brands to promote more than just their products and services.  They can use them to support progressive policy solutions as well.

What is branding?

There are almost as many definitions of branding as there are snowflakes. And like snowflakes, it seems that no two descriptions are alike. So…