Marketing 101 for Attorneys: How to Create A Website That Sells

When it comes to running a law practice, many lawyers are under the mistaken belief that they want every client that comes in the door. Sure, there are ethical requirements, but outside of those rules, lawyers seem to believe that every case is a good case as long as the client is paying. Many attorneys shy away from strategic, focused marketing that will help them stand apart from the competition.

This is particularly evident when you look at legal websites. In an attempt to cast a wide net, legal websites float in a sea of sameness. The pictures of the attorneys may change, but everything else remains the same.

Instead of speaking to the needs of the ideal client, legal websites discuss practice areas, case briefs, firm history and attorney profiles to attract customers. While all of this information may be impressive to other lawyers, it doesn’t help bring clients in the door.

This is why it is so difficult for most people to choose an attorney.

Without any information about the ideals…