How I Upgraded My LinkedIn Status and Why You Should Too

Not very long ago the main question I had about LinkedIn was this,  

“Is it spelled Linked In or LinkedIn? What’s the deal with the spacing on this word here.”

Like most people, I thought LinkedIn was sort of a virtual HR warehouse.  Job seekers were able to create online resumés (aka profiles) and find connections to hiring managers.  While HR professionals could search through those resumés and reach out to candidates directly.

However, in terms of social media marketing, I wasn’t LinkedIn’s biggest fan.  I thought the platform was the online version of a boring networking event. You know the one where you spend the majority of your time making awkward conversation over tiny hors d’oeuvres plates of fruit and cheese.  

So yeah, I just didn’t get it.

Then I talked to my online business manager, a couple of digital strategists, some social media marketers, and most of my online business friends (I may or may not be a bit stubborn sometimes), who all told me the same thing.  If you want to …