How To Create A Personal Brand That Sticks

Regardless of whether you are a business owner or employee, you are a business of one in today's economy. Your skills and expertise are the services you provide, and your customer is your employer.

As with any business, you want to be able to obtain a new customer-employer any time your situation changes. Maybe you are looking to move, expand your family, or perhaps you are just so sick and tired of being sick-and-tired at your current job that you will do a-n-y-t-h-i-n-g to leave it. Whatever the reason, creating and maintaining a personal brand will speed up the process of getting you there. 

A personal brand is your reputation or the perception of you held by the external world. In addition to your experience, a personal brand helps those assessing you determine if they should hire you or do business with you.  

No matter where you are on your career journey, you don't want to leave that reputation to chance. You can create a personal brand that communicates the attributes you wish to…