How To Make Your Business Stand Out

When it comes to entrepreneurship, it seems like the key to standing out is having a completely original, big idea. 

Angel investors search for the next Steve Jobs to shake up the technology world with some undiscovered digital asset. Restaurateurs keep their eyes peeled for the latest celebrity chef who fuses things that no one has fused before. Self-help enthusiasts, like me, hunt for new concepts, mantras, books, and gurus that will unlock the door to all of life's mysteries. 

But here's the rub in these searches for "originality." There's nothing new under the sun. No exceptions. Not even in business.

This begs the question — If there is nothing new under the sun, what about all the new businesses in entirely new industries that we enjoy today? I mean Blue Apron, the company and the meal kit service, didn't exist 10 years ago. Surely that business idea is new under this sun, right?

The answer is no. At its core, Blue Apron is a service that gathers groceries and delivers them to peopl…