How To Show Up And Be Seen

So today I have a confession. Are you ready?  

Unlike all of these TikTok and social media stars out there, I'm not really into being the center of attention.

I don't want to have all eyes on me. 

Instead, I want the right eyes —the eyes of friends, family, business partners, and those who have the potential to fit into those categories — to be looking my way. 

That's also how I generally feel about my online business. I don't need to go viral. Instead, I need the right eyes to look in my direction so that the right customers can find me.

Though I firmly believe in this philosophy, one of the problems with this business approach is that I don't get to pick the eyes that look my way on social media. The algorithms do. As I'm sure you've heard, social media's organic reach numbers aren't in my favor. 

According to a 2021 study, Facebook's organic reach sits at 2.2%. LinkedIn's is 5%, and Instagram's is 9%. This means that out of 100 followers, 2.2 people will see my posts on Facebook, 5 will …