How To Trust Yourself

When I decided to start my coaching business, I knew I wanted to create a cohesive brand from the very beginning. So I went about the process of finding a consultant to help.

I talked to branding experts who came highly recommended from colleagues and peers, but none of those referrals felt quite right.

Then one night, I randomly came across the website of a branding expert I knew nothing about. This expert's site and approach spoke to my heart, but there was one huge problem. Her prices were 3 times my budget, and the company was in Austria. 

This meant that if things didn't work out, I probably wouldn't have any real recourse to get my money back (unless I was willing to deal with Austrian law.) 

Still, I felt compelled to push forward. I signed on to become a client with one phone call and the custom, budget-friendly branding package we created during our conversation. 

That was all it took.

I didn't weigh the pros and cons or spend weeks in indecision. I jumped in and brought Legally Bo…