How To Use A Premise To Guide Your Business

“All of our suffering in life is from saying we want one thing and doing another." —Debbie Ford

A premise is an assumption that something is true. This assumption leads people to an inevitable conclusion.

For example, if you find someone you don’t know climbing in the window of your house, you call 911 without hesitation. In that scenario, the premise is “someone is breaking into my house to steal from me, and I must stop them.” If the premise were “that person in my window must really need to use the bathroom,” you’d probably rush to let them in instead of calling for backup.

Our Cultural Premises

Without realizing it, we built our lives on a few fundamental premises. These core assumptions form the container from which we lead our lives and usually come from our culture, communities, and families. In American culture, a few of our core premises include:

• Each person is unique with special gifts and talents

• All men are created equal and should be treated equally

• Nothing is impossible; if y…