A Marketing Strategy For Newbies: How To Get Leads When You're Just Starting Out

One thing that all successful online businesses seem to have in common is an excellent marketing strategy. Somehow they overcome our immediate inclination to be annoyed and not buy anything and replace that notion with, “You’re kind. You’re modern. You get me. So clearly I must have your X (online course, books, planner, etc.) to become successful like you.”

From my vantage point, it seems like these businesses create this audience sentiment using one of two marketing strategies:

1. Identity Origin Story. The identity origin story brand of marketing goes something like this:  I used to have this huge problem (unhealthy diet, no business, no skill, debt, etc.). Then I navigated the pitfalls of my problem and came up with a system that completely changed my life. Now I’m rich and happy and can put you on the road to success too.  All you have to do is buy my signature product (book, program, widget, etc.)

2. Money, Money, Money. With the Money, Money, Money marketing approach, the business owner…