SEO For The Rest of Us: Tips For Easy Optimization of Your Content

One of the more confusing aspects of running an online business is search engine optimization or SEO. SEO involves making certain changes to the design and content of your website to make it more attractive to search engines. The goal of SEO is to make your content rank high, preferably on the first page, on search engines like Google, Bing, and Yahoo. By attaining this high ranking, a larger audience will organically discover your content and your business through searches.

What makes SEO confusing is that there is just so much information out there about it. Once you begin researching this issue, you can easily get sucked into the labyrinth that is SEO tips, tricks, formulas, and best practices. On the surface, that seems like a good thing. But in reality, it's only a good idea if you run an SEO business. If your company sells something else, you really only need to know enough about SEO to make it an effective part of your overall marketing strategy.

For me, I like to keep my SEO str…