Street Cred: How To Command Respect For Your Online Business At Any Stage

Even though internet shopping is ubiquitous these days, people still experience some angst when it comes to purchasing online services like coaching and consulting.

One reason for their anxiety is the price point. Hiring a coach is usually much more expensive than purchasing the new shea butter curling cream sold online by your favorite natural hair guru. As a service-based business owner, people are paying you for your years of expertise and time.  For the most part, that can’t be mass produced or replicated. So the price goes up.

Also what you are really selling online as a coach is transformation.

I don’t know about you, but the word “transformation” alone vexes me.  Unless you’ve experienced transformation for yourself, that word can sound flighty or new agey or something that the children of hippie parents try to pass off as actual work when in reality it's just a scam for more weed money.  

But transformation is a real thing. It’s an experience that changes the way you see the world…