Woke Up Worthy

Woke Up Worthy

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Woke Up Worthy
Woke Up Worthy
The Why Behind Woke Up Worthy

The Why Behind Woke Up Worthy

Toya Gavin's avatar
Toya Gavin
Apr 14, 2022
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Woke Up Worthy
Woke Up Worthy
The Why Behind Woke Up Worthy
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Woke Up Worthy didn’t happen by accident. I created it because I noticed a pattern in the coaching industry that I wanted to address.

Before launching the brand, I often found myself speaking to women of color who were stuck in a never-ending cycle when it came to their life or career. They knew something wasn’t working, but they could seem to find the best solution on their limited time and resources.

I understand that cycle well because I’ve been there a few times. In 2014, for instance, Though I was a gainfully employed, self-sufficient young attorney, underneath the brunch dates with friends and travel, there was a truth I wasn’t facing. I was unhappy and unfulfilled.

Outwardly things seemed fine. I worked out every day, own a home, and had a great social life. But the social media pics, yoga classes, nights out, and self-care routines were just a distraction from the fact that I was unhappy.

Because I couldn’t figure out what to do, I decided to do something radical. I decided to att…

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