What the Bleep Is Transformation Anyway?

There are a lot of things that I love about the online coaching industry. I love that coaching has become accessible to lots of people around the world.  I’m moved by the way a client’s perception of herself and her circumstances changes for the better. I'm honored that I get to create a space where people feel safe, seen, and heard, and I’m excited to see the transformations people create in their lives.  

But what I don’t love about coaching is the language we use to describe the profession and these experiential shifts. I mean what the h-e-double hockey sticks is transformation anyway?

If you’ve watched any sitcom in the past several years, I’m sure you’ve got questions about coaching too. On TV the coaching industry is made out to be a big joke. Any character that holds themselves out to be a coach is usually the stoner brother/sister/auntie/cousin who has no money, no clue, and seems to have only chosen the profession to avoid getting a “real job.” Their clients appear to be equall…