I’m On A Mission, So You Better Just Listen: Why A Mission Statement Is So Important For Your Business?

Businesses need mission statements.  A mission statement provides clarity, alignment, and inspiration for you, your staff, and your customers. Your company's mission is a beacon lighting the way for where you want your business to go and telling everyone why your company's existence matters.  

When I started my first business (the law practice), I knew I needed a business plan. I just didn't see the point in investing time and energy in drafting a traditional one.

A traditional business plan talks about SWOT analysis, financial forecasts, start-up capital, and requires an executive summary. These are all critical areas to explore eventually, but I wasn't seeking a bank loan or venture capital funding. I was bootstrapping my business and needed a plan to help me to start serving clients and making money right away.  

Enter The Toilet Paper Entrepreneur (TPE) by Mike Michalowicz. TPE focuses on providing start-up advice to entrepreneurs with very little money (me) and little to no formal b…