You Deserve Joy. Not Just Rest, But Real Joy.

Dear Worthy Woman,

There is a newish trend on the socials called the morning shed.

This is a nighttime “beauty” routine where people essentially mummify themselves with multiple skincare products, devices, and accessories (think overnight masks, chin-sculpting bands, and breathing strips) all in pursuit of waking up looking effortlessly radiant.

The premise? Layer enough products on your face and body before bed, and you'll emerge from sleep looking like you've had a professional glow-up.

Performative Self-Care Isn’t Self-Care

If you've been following my work for a while, you know why I think this trend is deeply problematic.

It reinforces the toxic notion that a woman's value lies in her appearance and that even our sleep must be productive, optimized, and performance-driven.

As Dr. Phillippa Diedrichs, a body image expert, points out, when beauty routines become "intricate, time-consuming, and dependent on costly products, they can create feelings of inadequacy" and reinforce "harmful beau…