Woke Up Worthy Is…

This is a weekly blog and gathering space for all who identify as women of color—Black, Asian, Latina, Indigenous, and multi-racial women. It is a sanctuary for mothers, daughters, aunties, sisters, and sister friends.

Through our weekly conversations, I provide tools to help women of color:

Be Unapologetically Themselves

Start trusting the woman you truly are so you can show up exactly as you need to be. Find what motivates you to pursue more—without the weight of pain or shame, unbothered by what the world expects.

Make More Money with Less Effort

It's time to close the racial wealth gap that more degrees will never fill. Learn how to overcome underearning, step over oppressive roadblocks to prosperity, and leave the struggle behind.

Thrive as Beautifully Human

Embrace possibilities and rise to the occasion without relying on perfectionism, #BlackGirlMagic, immigrant daughter pressures, or working twice as hard for half of what someone else gets. We work together to create success on your terms—no capes or wands required!

This community stands for the fight against anti-Black racism, the struggle against internalized oppression, and the dignity and freedom of women of color around the world.

I want us to experience ourselves as whole, worthy, beautiful, human, and free.

This newsletter is an extension of that work.

Women of color, you are welcome here. It's an honor to see and be seen by you.


About Me

Hi, I’m Toya Gavin. I’m a coach, consultant, writer, and attorney, and I specialize in helping women of color confront internalized oppression so that we can live out our dreams and find joy in a world that underestimates us.

Most importantly, I believe in us.

I believe that when we thrive, families, communities, and nations thrive too.

Far too often, it’s not just systemic oppression that gets in the way of our thriving.

It’s oppression that has been internalized.

I know what happens when we practice confronting that oppression in our lives because I’ve experienced the transformation that comes in my own life.

About My Coaching Approach

My approach to coaching women of color is unique in that I do not ignore or bypass the effects of internalized oppression on our achievement.

It makes us devalue who we are and what we know. It compromises our ability to show up, be vulnerable, and ask for help. It makes us believe that we must figure out ways to “do better” when we are already doing the best we can.

In reality, it’s the culture that needs to change. In the meantime, our job is to claim and bring forth our full humanity, power, and wisdom as we create a life that moves us from too tired to tireless.

Using this approach, I have helped my clients set and achieve goals, build businesses, decide the next steps of their career, and reset their trajectories both personally and professionally.

About Me Professionally

I am a licensed attorney and hold a Juris Doctorate from the George Washington University Law School and a Bachelor of Science in Industrial Engineering from Rutgers University. Through my legal work as a former prosecutor and law firm founder, I have guided hundreds of people through tough legal situations.

I transitioned into coaching in 2018 and received business coach training through the Conquer Coach training program. I’m also an ICF-certified professional life coach with additional certifications in Breathwork, EFT, and NLP.

My work as a coach is informed by numerous teachers, authors, artists, and practitioners including Dr. Joy DeGruy, Dr. Thema Bryant, Dr. E.J.R. David, Layla F. Saad, Dr. Ibram X. Kendi, Dr. Anneliese Singh, Dr. Brene Brown, Glennon Doyle, Tarana Burke, Bisa Butler, Kara Walker, Cathy Park Hong, Mos Def, Talib Kweli, Beyonce, my sisters and aunts, my husband, and my mama.

About Me Personally

When I’m not working, I can be found loving up on my family and friends, working out, watching any show created by Shonda Rhimes, learning all about the wonder that is natural hair from YouTube university or enjoying a good book.


Work With Me

In a world that demands women of color be exceptional just to be acceptable, my coaching services offer something revolutionary: permission to be gloriously human while still achieving your dreams.

In my personal breakthrough coaching session, you’ll get direct, no-nonsense, deeply empathetic guidance from me—someone who understands the complexities you face and is committed to helping you claim what you deserve.

This isn’t just a conversation; it’s a focused, strategic session designed to help you identify roadblocks, gain clarity, and leave with actionable steps.

What’s included:

  • One (1) 60-minute coaching call

  • My 1-on-1 attention and use of my certified coaching, attorney, writer, and creative problem-solving skills to expand what is possible and help you resolve any hiccup or challenge; and

  • One (1) video or audio recording of the session.

Commitment: This is a single session. No further commitment required.

Pricing: $375

To learn more about working with me in a personal breakthrough session, click the button below:

Book Your Breakthrough Session Today!


Spread The Word

To tell others about me or my work, please share this substack using the button below:

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You can also follow me on Instagram and Linkedin:

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Every week I write so that you remember…

  • Every challenge doesn’t stem from a limiting belief;

  • Some of that shit is just straight-up oppression; and

  • You have the power to navigate both.

This newsletter provides the inspiration and tools to help. You in?

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This newsletter is my love letter to women of color. Together we will navigate oppression and beliefs that hold us back; find peace in a world that demands too much; and create abundance by doing less with more intention. Come hangout.

People

Mom. Attorney. Writer. Coach. I help women of color live out their dreams and find joy and rest in a world that underestimates us. You're welcome here. It's good to see you.